# Etsy Operation: CEO Evaluation

**The image crisis is over, with 91 of 107 active listings rated SHIP at a 92.2 average and zero KILL, so the live problem is now operational follow-through: 34 finished-but-idle drafts that already carry files yet sit at the $0.20 placeholder, 21 active listings stranded at a single image, and a 24-listing human-labor read tail that does not scale.**

- Portfolio score: **71/100**
- Listings: 144 ({'active': 107, 'edit': 2, 'draft': 34, 'expired': 1})
- 8-image bar: 65/144 ready · tags 104/144 maxed
- 30-day revenue range: $225-$900
- Data fetched 2026-06-20 (stale). Readiness-based eval, no live sales data.

## Nine-dimension scorecard

| Dimension | Score | Verdict | Next best action |
|---|---|---|---|
| SEO & Discoverability | 79 | SHIP | Top up the 10 under-13 active listings to all 13 tags, starting with the 1-tag RHCP item, a roughly 30-minute fix that converts 10 already-indexed pages to full keyword coverage with no new content. |
| Listing Quality & Conversion Readiness | 73 | SHIP | Batch-generate 7 more cover images for the 21 active listings stranded at a single image (ids like 4514443516, 4514448231, 4514447406, 4514597157), since they are already live, tagged 13/13, file-attached, and priced $9.99-$12.99, so each one jumps from a 70.8-73.8 score into the 8-image SHIP tier the moment the gallery fills. |
| Revenue Model & Unit Economics | 72 | SHIP | Re-price the 12 $1.00 human-labor voice/psychic reads up to the proven $10 to $22 band that 8 sibling labor listings already hold, recovering margin on the most time-expensive SKUs without touching the scalable digital catalog. |
| Visual Merchandising & Cover Images | 71 | SHIP | Batch-render the 8-image cover template onto the 21 active 1-image listings (the album-theory variants), reusing the exact build already proven on the existing 8-image listings, to bring the live storefront from 61% to roughly 80% over the image bar in one pass. |
| Risk, Compliance & Data Hygiene | 69 | FIX | Bulk-delete the 29 $0.20 preview drafts today, then add 7 more images to each of the 21 single-image active listings to lift them past the 8-image bar. |
| Operations & Automation | 68 | FIX | Cover-and-publish the 34 drafts in priority order (start with the 11 Services and 10 MIDI Packs drafts that already have files), clearing the 24 zero-image and 29 KILL-draft flags in one operational sprint. |
| Product Portfolio & Mix | 67 | FIX | Triage the 34 drafts in one pass, promote the ~10 MIDI-pack drafts that already have a sibling active template by adding covers, and move the remaining 0-image Services and psychic drafts to a hold list so they stop counting as inventory. |
| Pricing Strategy | 64 | FIX | Reprice the 24 active Music Theory listings from $9.99-and-under to $12.99 in one batch edit, since they are the largest cluster of underpriced, fully-ready, 8-image SHIP listings in the shop. |
| Channel & Brand Strategy (4-lane) | 64 | FIX | Build a Faith & Devotionals Etsy section and re-file the 9 devotional titles plus the 3 psychic readings and the Music-Theory-misfiled tarot cheat sheet into their correct lanes, eliminating the "Services" junk drawer. |

## Top scale plays

1. **Publish the 34 drafts that already have files attached** ($150-$450), All 34 drafts carry files (hasfiles true on 34/34) yet 29 of them sit at the $0.20 Etsy placeholder minimum and 24 have zero images, which is why 29 of the 30 KILL verdicts are draft rows rather than live ones. These are finished products idling behind a cover-and-price step the pipeline already proved it can clear on the 65 listings now at 8-plus images. Pushing even half of them to parity with the live storefront adds roughly 15 to 17 scalable digital SKUs to the 65 already shipping.
2. **Re-price the 24 under-$10 active Music Theory PDFs up to the $12.99 album-theory band** ($120-$380), 24 of the 38 active Music Theory listings sell under $10 (current average $9.49), while the album-theory PDFs that already cleared 8 images sit at $12.99. These are 100-percent-margin digital files, so the lift is pure margin with no added cost. Moving 24 PDFs by about $3 to $4 each lifts the average order value on the single largest active pillar.
3. **Fix the 21 active one-image album-theory PDFs to the 8-image cover standard** ($100-$300), Among 107 active listings only 65 clear the 8-image bar and 42 still sit under it, with 21 stranded at exactly one image. The cover engine that already produced 58 listings at 8 images and 7 at 9 is the same tool needed here, so this is mechanical reuse, not new design. Bringing these 21 to cover parity converts already-keyworded listings (97 of 107 active are maxed at 13 tags) into fully merchandised ones.

## 7-day plan

- Re-pull the live shop, since the brief flags the 2026-06-20 snapshot at 107 active against a memory map totaling 76, and confirm the 34 draft and 30 KILL counts before any bulk edit
- Run the cover engine on the 21 active album-theory PDFs sitting at one image to bring them to the 8-image standard that 65 active listings already meet
- Batch-publish the first 15 to 17 of the 34 file-ready drafts, generating covers and setting real prices to clear them off the $0.20 placeholder
- Re-price the 24 under-$10 active Music Theory PDFs into the $12.99 album-theory band, leaving the deliberate $1 trial reads alone for now
- Cap or retire the $1 floor: the 12 active listings priced at exactly $1 plus the 29 $0.20 drafts are a self-inflicted price floor, so lift trial reads to a defensible entry price
- Fill the 10 active listings still short of 13 tags (97 of 107 are maxed) so the whole active storefront hits tag saturation
- Decide the Services-lane question by separating the 6 digital devotional and album-analysis PDFs from the 5 made-to-order $1 psychic reads, since the bin currently mixes scalable files with human labor
- Re-run the readiness scorer after the batch to confirm the active SHIP count moves above 91 of 107 and no new KILL verdicts appear

**Top risk:** The shop is one person's manual follow-through away from realizing its value: 24 of 107 active listings are human-labor reads worth $234.99 of the $1,313.22 active face value, and the made-to-order Services and voice-tarot tail means a sales spike creates a fulfillment backlog rather than passive income, so the single biggest risk is that the operator keeps adding labor SKUs and never finishes pointing the working automation at the 34 idle drafts and 42 sub-8-image active listings.

Live: https://drwu-htmls.vercel.app/etsy-ceo-eval