CEO of Etsy โ€” Twin Flame Reading Audit

Cold-graded the way a marketplace operator grades a paid listing.

Operator's desk
Heuristic axes auto-score. Judgment axes give you a slider. Move any slider to override.
0
โ€”
Words0 Generic %0 Voice tells0 Policy flags0
The full rubric (what every line is graded on)
AxisPtsWinFail
Value for price15Every paragraph earns its keepPadding and restated horoscope air
Specificity vs Barnum filler15Under 20% would fit any buyerOver half is copy-paste generic
Trust and Etsy policy risk15No guarantees, clean disclaimer, real fileOutcome promised as certainty
Twin-flame credibility12Runner, chaser, separation used rightMixed-up archetypes a believer catches
Voice and craft12Reads human, clean cadenceReads generated, robotic stacking
Personalization signal11Collapses if you swap the namesNames are decoration on a template
Repeat-purchase pull10Clean hook back for the next saleDead end, no reason to return
Structure and scannability10Strong hook, clear sections, real closeWall of text, no entry point

Grade bands — 90 to 100 list-ready premium, 75 to 89 sells but leaks money, 60 to 74 refund-risk or heavy Barnum, under 60 a liability that should not ship as-is.

๐Ÿ›๏ธ Get the printable