Zorba Inc · est. 2026

Reptile Rompers

Rompers that grow with the reptile.
A family fashion house starring Zorba the iguana.

Meet the team Brand stack Films Launch plan
🦎 · 🪡 · 🎨 · 🎬 · 💚
The House of Zorba

Six creatives. One iguana.

Every fashion house needs a family. This one happens to be ours — and the model wears a tail.

🎧
Brandon
Social Media Master
+ Fashion Show Music Artist
Runs the channels, mixes the show music, builds the brand. Composes original cues for every runway clip.
BrandSoundProducer
✍️
Noelle
Assistant Designer
+ Blogger
Sketches the seasonal looks and writes the diary — the voice that takes followers inside the atelier.
DesignStoryWriter
💃
Fiona
Assistant Designer
+ Choreographer
Designs alongside Noelle, then teaches Zorba how to move on the runway. Naming auteur (see: Zorbo).
DesignMovementNaming
🪡
Zoe
Assistant Iguana Handler
+ Designer / Assistant Seamstress
Whisperer of reptiles. Backs Lisa on handling + sewing detail work. Champion of the gentle approach.
HandlingStitchingCare
👑
Lisa
Head Iguana Handler & Trainer
+ Designer Editor (Seamstress · Model Dresser)
The boss. Final-cut on every piece. Trains Zorba, dresses him, edits the family's designs into a single seasonal voice.
Creative DirectorTrainerEditor
🦎
Zorba
Model · Dancer · Muse
(designer's note: this is our pet iguana)
The face of the house. Five-foot tail, infinite charisma. Wears every piece first; nobody else gets the romper until Zorba approves.
FaceRunwayBrand Mascot
Pick once, ship everywhere

The brand stack

Lock these names now. They'll show up on every email, every listing, every reel, every embroidered tag.

✉️ Email
reptilerompers@gmail.com
Brand-aligned, evergreen, search-friendly. The single mailbox the whole house writes from.
Backups: zorbainc@gmail.com · teamzorba@gmail.com · zorbafashion@gmail.com
📸 Instagram
@reptilerompers
Primary feed. Looks, runway clips, Zorba portraits, behind-the-scenes from the studio.
🎵 TikTok
@reptilerompers
Where Fiona's choreography lives. Short clips of Zorba walking in each new romper, original music by Brandon.
📺 YouTube
@ZorbaInc
Long-form: full fashion shows, the films, the studio docu-series. Family-safe.
🛍️ Etsy shop
ReptileRompersStudio
Sells the rompers + matching family pieces + commissioned custom Zorba portraits.
📰 Substack
reptilerompers.substack.com
Noelle's blog as a paid newsletter. Behind-the-scenes designs, sketches, family-life columns.
🌐 Domain
reptilerompers.com
Buy now while it's open. Forward to Etsy until the standalone site is ready. Also grab .shop and .studio as backup.
# Hashtags
#ReptileRompers #ZorbaInc #RompersThatGrow
Always-on three. Add design-specific tags per look (e.g. #ZorbaGoesPirate).
Every reptile needs one

The Zorba films

Short, kid-safe, designed end-to-end inside the house. Each one ships with merch.

🦖
Zorassic Park
A documentary about a "rediscovered" iguana species. The whole valley is one terrarium. Zorba is the apex.
Costume line: field-explorer rompers in earth-tones · vine prints · safari hats
🤖
Godzorbo
Robot Godzorba towers over a tiny village we build by hand. He's not angry — he just wants to be admired.
Costume line: metallic romper · gold-foil scales · LED accents · matching family kaiju tees
⚡
Harzorba Potter
Fiona's title. Zorba enrolls at reptile boarding school. The first-year robe sells out before the film drops.
Costume line: house-color rompers (4 limited editions) · velvet capes · tiny knitted scarves
Six weeks to public

The launch plan

Five phases. Each phase has one job. Nothing ships before the previous phase is done.

  1. 1
    Identity (week 1)
    Register reptilerompers@gmail.com, @reptilerompers (IG + TikTok), @ZorbaInc (YouTube), buy reptilerompers.com. Lisa locks the color palette + logo direction. Brandon drafts the launch reel concept.
    ✓ Email created✓ IG/TikTok handles✓ YouTube channel✓ Domain✓ Logo v1
  2. 2
    First prototypes (weeks 2–3)
    Lisa & the girls design the first three rompers. Zorba does a fit-check. Brandon shoots a 30-second studio reel — Fiona choreographs Zorba's first walk.
    3 romper prototypesFit session with ZorbaStudio shoot30s launch reel
  3. 3
    Soft launch (week 4)
    Reel drops on IG + TikTok. Noelle publishes the first studio diary on Substack. Family pinned post: "the good thing about rompers is they can grow with the reptile."
    Launch reel liveNoelle's first blog postSubstack first issuePinterest board
  4. 4
    Etsy live (week 5)
    5 listings open the shop. Each romper sells in 3 sizes (S iguana / M iguana / "grows with the reptile" XL). Free Zorba portrait postcard with every order.
    5 Etsy listingsCover photographyPricing lockedFree-postcard SKU
  5. 5
    First film (week 6)
    Ship Zorassic Park — 3-minute short. Pair with the field-explorer romper line on Etsy. Cross-post to YouTube + Substack + Ghost (on-brand.ghost.io). Start the Godzorbo storyboard.
    Zorassic Park shipsField-explorer line liveCross-post YouTube + Substack + GhostGodzorbo storyboard
"Centralized theme. Constant changing designs. Musically, artistically, fashionably." — Lisa, founding charter, 2026
🛍️ Get the printable